Insense is a SaaS-enabled marketplace and official creative partner of TikTok and Meta. We help brands scale paid social through high-performing UGC and whitelisted ads, powered by 70K+ creators across 35+ countries.

👋🏻 Hey there!

As a Growth Product Manager (Pricing & Product-Led Growth) you’ll own how the product drives revenue. You’ll shape pricing and packaging, improve the self-serve user journey from sign-up to upgrade, and run experiments to increase conversion and revenue. You’ll work closely with Product, Product Marketing, Marketing, Sales, and CX, and report to the CRO.

📍This role is open to anyone based in Americas Time Zone

⏰ You must be available every working day between 9 am and 6 pm EST.

Who we are looking for

Required:

• 4 to 7+ years in a Growth PM, Product Manager, data-driven Product Marketing, or similar revenue-focused role in B2B SaaS or marketplaces.

• Hands-on experience with PLG or self-serve funnels, experimentation, and improving activation/conversion.

• Strong analytical skills; comfortable working with SQL/BI tools or equivalent, alongside product analytics.

• Experience with or strong interest in pricing and packaging strategy.

• Able to work across functions and influence without formal authority; you enjoy aligning Product, Marketing, and Sales around experiments.

• You like owning a measurable piece of the revenue engine and iterating quickly.

• Experience working with pricing models based on usage, or a mix of subscription and usage-based pricing. (Nice to have)

• Experience with influencer marketing or UGC, and with advertising or marketing tools (Nice to have)

Responsibilities

Pricing & Monetization

• Own the pricing and packaging strategy for Insense (plans, limits, feature access, add-ons).

• Define and validate value metrics (what we charge for and how usage scales).

• Analyze performance of current pricing (conversion, ARPU, churn, upgrades) and propose improvements.

• Design and run pricing experiments (e.g., new plan structures, trials, credits, usage limits), and measure impact.

PLG Funnel Ownership

• Own the self-serve user journey, from sign-up to activation, paid conversion, and expansion

• Identify drop-offs and growth opportunities across the funnel and prioritize experiments to improve them

• Work closely with Product, Design, and Engineering to improve onboarding flows, paywalls, upgrade prompts, and in-app messages

• Define hypotheses, experiment designs, and success metrics for pricing and PLG initiatives.

• Use product analytics and revenue data to understand cohort behavior, conversion, and retention.

• Build simple dashboards and reports (with analytics support where needed) to track impact on revenue, usage, and funnel performance.

• Synthesize learnings and share clear recommendations with leadership and stakeholders.

Cross-Functional Collaboration

• Work closely with Product, Product Marketing, Marketing, Sales, and CX to align pricing and PLG experiments with the product roadmap, messaging, campaigns, and customer feedback.

Customer & Market Insight

• Conduct research and analyze feedback to understand perceived value, willingness to pay, and decision drivers.

• Track competitor pricing models and PLG motions in SaaS/MarTech/creator tools.

• Use these insights to inform tests on plans, free tiers, trials, and upgrades.

What we offer

• Forever remote role 💻

• Work from anywhere role 📍

• Salary in USD commensurate with your experience and location 💰

• 15 days of paid time off, plus US holidays (Get one extra day for each year with us.)🏖

• Team retreats around the world 🌴

• International exposure to global clients and employees in AMER + EMEA 🌎

📍Kindly select “worldwide” option in case your location is not listed.